The new, more
conscious houses are alike in their very attempts at diversity: the same
bungalows, the same square houses of stucco or tapestry brick. The shops
show the same standardized, nationally advertised wares; the newspapers
of sections three thousand miles apart have the same "syndicated
features"; the boy in Arkansas displays just such a flamboyant
ready-made suit as is found on just such a boy in Delaware, both of them
iterate the same slang phrases from the same sporting-pages, and if
one of them is in college and the other is a barber, no one may surmise
which is which.
If Kennicott were snatched from Gopher Prairie and instantly conveyed
to a town leagues away, he would not realize it. He would go down
apparently the same Main Street (almost certainly it would be called
Main Street); in the same drug store he would see the same young man
serving the same ice-cream soda to the same young woman with the same
magazines and phonograph records under her arm. Not till he had climbed
to his office and found another sign on the door, another Dr.
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